On the first Sunday of Advent, the dog stands in the middle of the living room and watches boxes come down from the attic. Fairy lights, baubles, the star for the top. There is something for everyone, just not for him. And yet he is the centre of every family photo, whether he likes it or not.
This year, for the first time, we have things your dog wears or gets himself: a Santa hoodie, a reindeer hoodie, a bandana, his own Christmas stocking and a lined parka for the weeks after. All five have a saying on the fabric, and on all five you can swap it for your dog's name. Here is what each piece can do, which size fits and when it is worth it.
Santa hoodie: Santas kleiner Helfer
Red, white plush trim, a pompom on the hood. A dog can hardly look more like Santa. The fabric is cotton with a little elastane, so it gives when the head has to go through the opening. At the back, adjustable leg loops keep the hoodie in place so it does not slide forward on walks. And because the opening on the back is reinforced, it fits over a harness. The lead stays on, even when you walk across the Christmas market together.
The back reads “Santas kleiner Helfer” (Santa's little helper). You can keep the text or replace it with your dog's name, up to 24 characters. The hoodie comes in eight sizes from XS to 4XL, and depending on the size the price is between €54.90 and €61.90.
Reindeer hoodie: Rentier in Ausbildung
Brown, glittering antlers on the hood, off-white plush trim on the sleeves and hem. Cut, fabric, leg loops and harness opening are the same as on the Santa hoodie, and so are the sizes and prices. The difference is the character: if your dog is calm and a little clumsy, you may recognise him more in the reindeer.
Two dogs at home? Then this is the obvious pairing. One pulls the sleigh, one hands out the presents, and in the photo under the tree everyone sees straight away who is who.
Which size? How to measure correctly
With dog clothing, it is not the weight that decides but three measurements. Use a soft tape measure, and if there is none in the house, a piece of string and then a folding ruler.
- Back length: from the base of the neck, where the collar sits, to the base of the tail.
- Neck girth: once around the neck where the collar sits.
- Chest girth: at the widest point, directly behind the front legs. This is the most important measurement, because if it pinches here, the dog will not enjoy wearing anything.
As a guide: size XS fits a back length of 25 cm and a chest of 38 to 40 cm, M fits 35 cm and 51 to 53 cm, XL fits 45 cm and 61 to 63 cm. The full chart is on every product page. If your dog is between two sizes, choose the larger one. A hoodie with a little room still looks good. One that is too tight ends up in the corner after ten minutes.
For a very deep chest, as in sighthounds, or a very broad chest, as in French Bulldogs, go by the chest girth and not the back length.
Bandana Ho Ho Ho: when it needs to be quick and easy
Not every dog lets you dress him. Some freeze as soon as fabric lies on their back. For them, the bandana is the better choice: a 23 x 20 cm triangle scarf with a fluffy white trim that is not knotted but closes with a buckle on the adjustable strap. On in two seconds, off again in two seconds.
The bandana comes in red and white or black and white for €24.90. Instead of “Ho Ho Ho”, a short name fits too, up to 12 characters. On such a small area, less is more: you can read “Luna” in the photo, but not “Princess Luna of the Forest Edge”.
His own Christmas stocking
Not an item of clothing, but the place for his presents. The stocking is boot-shaped, measures 29 x 35 cm and has a white plush trim with a small embroidered paw and a loop for hanging. The chew, a few treats and the new squeaky toy all fit inside.
The stocking reads “Bester Hund der Welt” (best dog in the world), or simply his name. It costs €29.90 and hangs by the fireplace, on the staircase or next to the dog bed again every year. A tip for households with curious noses: hang it high enough once something is inside.
For after the holidays: the dog parka
Christmas is over after three days, winter is not. The parka is the piece for January and February: lined, padded, with a faux fur hood and a slightly longer back so that drizzle does not get straight through to the coat. It also has leg straps and a slit for the harness.
The back reads “Matschpfoten Club” (muddy paws club), and your dog's name works here too. Six sizes from XS to 2XL, €69.90 to €79.90. A coat makes particular sense for dogs with little undercoat, for small breeds that walk close to the cold ground, and for older dogs.
How the name gets onto the fabric
On each of the five product pages, below “Add to cart”, you will find the “Personalise design” button. It opens a small editor with a preview of the item. There you type the name into the text field and see straight away how it looks on the back or on the stocking. If you like it, you go straight on to the cart. If you leave the text as it is, the saying is printed.
Three things help you choose:
- Write the name the way everyone calls it. “Bruno” looks stronger in the photo than “Bruno of the Sunny Meadow”.
- Umlauts work. “Jünter” and “Möhre” are no problem.
- For two dogs in matching outfits: one name on the Santa hoodie, the other on the reindeer.
So it is under the tree in time
All five items are printed only after you order. The current delivery time is shown on every product page. In the weeks before Christmas, printers and parcel services are busier than usual, so it is better to order at the end of November than in the week before the holidays. According to our shipping overview, shipping within Germany costs €4.95 and is free from an order value of €49. With a hoodie or the parka you are automatically above that.
Everything for your dog, including food bowls with a name, neckerchiefs and feeding mats, is collected under For your dog.
And the dog from the first Sunday of Advent? He is no longer just standing next to it. He is in the picture.
Frequently asked questions
Can I have my dog's name printed on the hoodie? Yes. With the “Personalise design” button you swap the saying for the name, up to 24 characters, or up to 12 characters on the bandana. The preview shows the result straight away.
Which size does my dog need? Measure the back length, the neck and above all the chest girth directly behind the front legs, and compare with the chart on the product page. Between two sizes, take the larger one.
Can my dog wear the hoodie over a harness? Yes. The hoodies and the parka have a reinforced opening on the back through which you clip the lead onto the harness.
How much does the Christmas outfit cost? Santa and reindeer hoodie €54.90 to €61.90, bandana €24.90, Christmas stocking €29.90, parka €69.90 to €79.90 (as of 1 November 2026).
Further reading
- Personalised gifts under 30 euros: ideas with your own pet
- Gifts for dog owners: what goes down well and what ends up in the cupboard
All prices: as of 1 November 2026, including VAT, excluding shipping. Shipping within Germany according to the shipping overview €4.95, free from an order value of €49. The prices in the shop and the amount at checkout are binding.
